Book marketing will be a lot harder than it looks. The other day, I was sitting in Barnes and Noble coffee house sipping on a Venti Frappachino and there was a gentleman there editing an extremely large manuscript. I inquired about his endeavors and he said after 10-years he’d finally sat down and written a psychology book about the mass media and our perceptions in society. As he explained his concept and premise, I really could see it was a fascinating concept, and that I might someday pay to read this type of book. Okay so, let’s talk because writing the book as hard as that’s – really is the easy part.
We got into a discussion about publishing, e-books and book marketing. He explained he wasn’t the least bit concerned about marketing, but was concerned with finding a good publisher, he didn’t want to create an e-book, he desired to be an composer of a real book, the old fashioned way; he desired to earn it. Okay fine, but I was taken aback by his ascertain that he had all of the marketing figured out. Why you ask? Well because no one I’ve ever met has ever said that marketing a book was easy.
Unless you are a popular person, and willing to take a book tour or really are a past president and could possibly get onto CSPAN Book TV with only call, I’d say marketing a book today is really a tough row to hoe. He said that he had stereo that would interview him and that had been lined up david hoffmeister. I didn’t have the heart to burst his bubble but, talk radio just like it could be – well, that’s still a difficult way to sell books. Books on tape maybe, but physical books not so much.
Now then, there was a good article posted on Springwise on July 17, 2013 titled; “Purchase a physical book, get the e-book free of charge – BitLit offers consumers companion digital versions of the physical books they’ve already bought,” which really is a completely intriguing thought isn’t it? Yes, it is and Good marketing ideas here, also when you have the email address you are able to email advanced chapters of future books. It appears if you ask me that physical books and e-books and even books on tap, DVD could go a long way to helping each other if the authors and book marketers are ready to mix-and-mingle the venues more often.
In the event that you sell someone a real book, and they provide away their e-book download code to a buddy, then that might help recommendations, and although you didn’t sell another hardcopy, you did win a fresh friend and influence a fresh soul. Please contemplate all this and think on it.Read More